Know what your NIL deal is actually worth before you sign it.
Most athletes take the first offer that shows up and find out what it actually cost them a year later. Reckoner scores every deal you get across five dimensions, checks it against the goals you've set for your career, and shows you the tradeoff before you sign.
More than a paycheck
Most people hear NIL and picture a check. That's the smallest part of what it can be, and it's not the reason Reckoner exists. Your eligibility window is a few years long and it doesn't come back, so the tools here are built to help you get real use out of it while you have it, not just track what lands in your bank account this month.
A deal can hand you equity in a company you actually believe in, a real stake instead of a one-time payment. It can be free product from a brand whose gear you already wear on your own time, or the first marketing campaign you ever help build, the kind of work that becomes an actual resume line instead of a story you tell in an interview. Reckoner checks every deal against your income, but also against what it teaches you and what it's building toward once your playing days are over.
The gap this closes
In NIL's first year, the average deal was worth $0. The median deal, the one right in the middle of every deal signed, was $0. That's according to Opendorse's Year 1 NIL report. Three years later the shape of the market hasn't changed much: football and men's basketball players still capture roughly 84%of all NIL money, per Opendorse's most recent annual report.
A small number of athletes land the deals that make headlines. Most get a fraction of what they're actually worth, usually because nobody ever showed them how to evaluate an offer or negotiate one. An agent or an advisor can help with that, and for some athletes that's the right call, with or without Reckoner. What Reckoner gives you either way is a real, five-dimension read on every deal you're offered, checked against your own goals, so you walk into any conversation already informed instead of guessing.
What we actually do
Submit a deal and Reckoner scores it on five things: the money, the brand you'd be tied to, what it does for your reach, whether it fits where you're headed after sports, and the legal and compliance risk. Every score gets checked against your own stated goals. A deal that pays well but pulls against your long-term plans gets flagged as a conflict, called out on its own line rather than folded into a composite number.
No deal in hand yet? Reckoner builds you a pitch kit from your own profile: brand targets, a realistic compensation range, and outreach ready to send. You walk into that first conversation already knowing what to ask for.
Every level of athlete
This isn't built for one tier of athlete. A walk-on at a D3 school and a projected first-round pick get the same tool, the same five-dimension score, and the same access to a pitch kit built from their own profile.
On your side of the table
Most tools in this space are built for the brand's side: helping them find athletes, run campaigns, or track compliance. Reckoner starts from the other side. We give you the tools and the data to see your own value clearly, not a brand's estimate of it.
That same information, shared on your own terms through your own public profile, gives a brand something real to work from too, instead of a guess.
All athletes have value.
Not just the ones already landing the big deals. Reckoner exists to make sure you realize yours, and get paid what it's actually worth.