How Reckoner works

Your deal score

Every submitted deal gets scored 0-100 across five dimensions, then combined into one composite score. The five dimensions aren't weighted equally. The base split is Financial 35% · Brand 22% · Social 18% · Career 15% · Risk 10%, and it shifts based on your top career goal: if your #1 goal is going pro, Financial and Career shift to 40%/10%; for any other goal type (grad school, licensure, business ownership), it shifts to 30%/20% instead. A walk-on planning for PT school weighs career trajectory more heavily than a blue-chip recruit headed to the draft, and the model reflects that.

Financial

Your compensation divided by the deal's duration, so a $6,000 one-time deal and a $500/month deal for 12 months aren't compared unfairly. There's no real market-rate benchmark to compare against yet. That's what peer comparison (below) is starting to build.

Brand

Starts from the company's size (local/regional/national/enterprise) as a baseline, then blends in real reputation data when it's on file: Google rating, BBB status, and recent news events. A critical event, like a product recall, pulls the score down directly. Most companies in Reckoner don't have reputation data entered yet, so this dimension is often still running on the size-based baseline alone.

Social

Based on your engagement rate (not just follower count) across whatever platforms you have on file. If you haven't added a social profile, this dimension is left out of your composite score entirely. It's treated as missing data, not scored as a zero.

Career

This is the most placeholder-heavy dimension right now. It only moves when a specific career-conflict flag has been raised on the deal, for example a supplement endorsement against a health-profession goal, and otherwise defaults to a flat 80. The real version of this needs a maintained reference table mapping deal categories to specific professions, which doesn't exist yet.

Risk

The most mechanical dimension on purpose. This is the one place a wrong "looks fine" is most costly. Starts at 100 and deducts for every active compliance/legal flag on the deal, plus a deduction if a deal above the $600 NCAA reporting threshold hasn't been reported to the clearinghouse within the 5-business-day window.

Your score card also shows a model version (currently v1-heuristic). That label exists so scores can be recomputed and compared later once there's enough real deal data to replace these rule-based formulas with something statistical. Nothing here is final.

Peer comparison

When you submit a deal, Reckoner shows how it compares to other deals from athletes in the same sport, division, and deliverable type. Every comparison comes with a confidence percentagebased on how many deals are actually in that cohort. A comparison built on 2 deals says so plainly ("thin data, treat as directional") instead of presenting itself with false authority. This gets more useful as more athletes submit real deals.

Brand intelligence

Google rating, review count, BBB status, and a log of recent news events (recalls, lawsuits, executive changes, that kind of thing) per company, when it's been entered. Right now this is entered by hand as companies come through deal submissions, not pulled automatically from Google yet, so plenty of companies won't have this section at all. When a critical or high-severity event is on file, it counts directly against that company's Brand score.

Goal impact

Every deal is checked against eachof your stated goals individually, not just your top one. A deal can conflict with one goal while being neutral to another. You'll see one of three reads per goal: aligned (a specific positive signal fired, for example a media or fintech deal against a pro-career or business-ownership goal), conflict (a specific risk signal fired, for example a supplement deal against a health-profession goal), or neutral, which just means no rule fired either way. Neutral isn't a judgment that the deal is fine or not. It means the model doesn't have a specific signal about that pairing yet.

Pitch kit

Generated live from your profile every time you visit the page. Nothing about it is saved, so it always reflects your current sport, division, school, and social stats. Brand category recommendations, your compensation starting range, deliverable menu, and the email/phone scripts are all built from simple, transparent rules (division-based comp ranges, category fit by follower count and goal type) rather than a black-box matching algorithm, because there isn't yet enough real outcome data to justify one.

Projections

Earnings.Your actual cumulative NIL income to date, not a forecast. A pace estimate ("at your current rate, roughly $X/month") only appears once you have 2+ deals spread across at least 30 real days. One deal has no rate to estimate, so nothing is shown until there's enough history to say something real.

Social reach.Your current follower/engagement snapshot. Explicitly not a growth trend, because Reckoner doesn't have historical social data to measure growth from yet.

Goal trajectory.A running tally of how many of your deals have been aligned, neutral, or conflicting with each of your goals, aggregated over your full deal history. Not a dollar-value milestone tracker (that would require real tuition/licensing cost data Reckoner doesn't have), but a directional read on whether your deals, taken together, are pointed toward or away from what you said you want.

What we do with your deal data

Every deal you submit feeds the peer comparison and benchmark data described above, for you and for every other athlete in your sport and division. The benchmarks shown are aggregates only (averages and counts), never a specific athlete's deal terms. Your own deal records stay visible only to you. The more athletes submit real deals, the more those comparisons mean. That's the whole point of building this as a shared dataset instead of a one-off calculator: your first deal is scored on rules and estimates, but every deal after it, from you and everyone else, makes the next athlete's comparison a little more real.